Title: Marketplace Analyst - Switzerland
Salary: Attractive
Location: Lausanne - Vaud, Switzerland
Languages: English
Posted: 14th Oct 2009

Yahoo! is a true web pioneer - founded 14 years ago to help people make sense of the internet. Today, across the globe, over 550 million people use Yahoo! every month. As the web expands we continue to build innovative and imaginative experiences that are uniquely Yahoo! We do it each and every day and you could too. Now?s the time to show the world what you?ve got. Put your ideas to work and help half a billion people get more from the internet than they every imagined.

Department Overview:

The Network Yield Management team sits at the intersection of Sales, Finance, Consumer and Ad Product business units to improve yield and drive revenue growth on behalf of the Yahoo! Europe Display and Search advertising business.

Role Overview:

This role will span all products within the Display Advertising marketplace, with a general focus on improving yield and monetisation across the Yahoo! Network. You will be responsible for undertaking detailed analysis, making recommendations, and presenting it to key stakeholders and team members, with some responsibility for implementing changes resulting from analysis.

Responsibilities:

* Conducting data modelling and analysis around Display Advertising yield such as
o Pricing trends analysis and pricing scenarios models
o Competitive pricing and yield benchmarking analysis
o Yield insights analysis by product line, audience segment, sales channel
o Cross-market benchmarking analysis
o Advertiser demand and yield by industry
o User interaction with advertising relative to editorial content
* Translating knowledge of data, commercial policies and business processes into insights and recommendations for improving yield on advertising inventory
* Presenting findings to team and key stakeholders, gathering input to iterate analysis and strengthen recommendations, and building cross-functional consensus through compelling arguments rooted in data and robust analysis
* Working across the Network Yield Management team to identify new opportunities, capabilities, and processes that will grow long-term value for Yahoo!
* Role will balance recurring analysis with ad hoc projects; role will support broader Network Yield Management team and group?s priorities, with some time for independent analysis and projects related to yield improvement. Success will hinge on close partnership with other senior team members to provide in-depth analysis supporting team objectives.

Requirements:

* Bachelors degree with a focus on business, economics, engineering, computer science, math, or related quantitative discipline. MBA preferred.
* Experience in inventory/yield management, business consulting, economics, or other highly quantitative fields
* Experience with online media and auction-based marketplaces a plus but not required
* Self-starter with the desire to work in a challenging, fast-paced, and unstructured environment
* Proven strength in data modelling, creating and applying analytical frameworks to open-ended questions, and linking data to commercial insights and opportunities
* Ability to distil and present key finding from complex analyses clearly and effectively
* Solid understanding of business practices and effective business process
* Proficiency in Excel is a critical requirement
* Experience of database and other data application systems is desirable
* Proficiency with Powerpoint also required
* High degree of professionalism, integrity, and a collaborative team player